Why Effective Organizational Change Matters More Than Ever Before
Today’s successful businesses are innovating faster than ever to stay ahead of the competition. Agile companies intelligently implement changes through shorter development cycles and then test, scale, and perfect products/offerings along the way. By replacing the previous system of longer development cycles, businesses ensure that they are staying relevant with ever-evolving customer demands.
This strategy provides the competitive advantage of speed to market; however, it also requires organizations to continually change and adapt internally to support the business. This process of continual evolution is challenging for leaders, their teams, and the associates in the organization who will experience and process the changes in a very personal way. Without the proper support along this change journey, associates will disengage, jeopardizing the project’s success.
Unfortunately, 70% of all changes attempted in organizations fail and this statistic has remained constant from the 1970s to present. Does this mean that change management as a discipline isn’t working? Not according to Ron Ashkenas who suggests, “The content of change management is reasonably correct, but the managerial capacity to implement it has been woefully underdeveloped.”
Leaders and mid-level managers play a critical role in igniting change that sticks within their organizations. According to Mark Murphy and a study by Leadership IQ, only 35% of leaders are Always or Frequently sharing challenges (regarding the change), and that means that nearly two-thirds of leaders are missing this essential ingredient of change management. Herein lies the challenge and it raises the question, “How can we effectively lead through change and make it resonate with those in our organization?” My interview with Linda Orban addresses this dilemma and provides useful advice to leaders who are igniting change within their organizations.
Video Interview With Linda Orban, MBA, CCMP (Certified Change Management Professional)
In today’s episode of Life After This, Linda Orban, Global Change Management consultant, discusses how we support the people side of change and shares three tips to help leaders and managers transform their business through effective organizational change that sticks.