The Art And Science Of Innovation Through Test & Learn

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“The goal is not to conduct perfect experiments; it is to make better decisions.”  ~ Eric T. Anderson and Duncan Simester

If we knew exactly what our customers wanted, everyone could run a successful business.  But you already know it’s not that easy because customers’ wants and needs change with the wind.

There is a way to get closer to the heart of the matter, to better understand their deepest wants and desires. This requires a convergence of art,...

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Hidden Benefits Of Living Creatively And How To Unleash Your Inner Creative

“Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted."  ~George Kneller

Creativity is a powerful force that resides within all of us.  It’s a superpower that everyone possesses but few harness.

Thankfully, we are all born creative.  As children, we were in...

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